Sugar® was selected by ISM Inc., customer-centric strategic advisors, as a Top 15 CRM Enterprise Software Award winner.
After intensive testing and evaluation by the ISM Software Lab, Sugar emerged as a leader in its category — and an innovator in the fast-paced and growing CRM industry overall. Each software nominee was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, six real-time criteria and 17 user-friendly/support features.
“The Top 15 award winners are influencers in the CRM community, as they demonstrate significant advancements in both functionality and connectivity for sales and marketing professionals; offer better decision-making tools for executives; and provide more intimate connectivity with today’s digital clients,” said Barton Goldenberg, founder and president, ISM. “Sugar stands out as CRM designed for the individual, a tool that helps customer-facing employees work in concert to build extraordinary customer relationships.”
“We are very pleased to have been recognized by ISM for our leadership in customer relationship management,” said Larry Augustin, CEO, SugarCRM. “This award is a strong validation of our exclusive focus on CRM. While other vendors are distracted by conflicting priorities and unrelated businesses, we remain focused on making Sugar an indispensable tool to enable enterprises to build extraordinary customer relationships.”